Muzmatch: the dating application changing the way in which Muslims find love

Muzmatch: the dating application changing the way in which Muslims find love

Shahzad Younas’s Muslim app that is dating 15,000 couples meet and acquire hitched. He informs Amelia Heathman about contemporary love

he expression goes: ‘Muslims don’t date, we marry’,” claims Shahzad Younas, creator and CEO for the Muslim matching software Muzmatch. “It’s a generalised expression but it strikes the nail regarding the mind. If I’m fulfilling a lady, we’re both reasoning, is this person wedding product?”

Muzmatch is actually dubbed the Muslim Tinder but Younas isn’t so satisfied with the contrast. It utilizes some typical structures that are dating-app such as for example swipes and likes, but alternatively of concentrating on casual hook-ups it is all about assisting Muslims find you to definitely marry.

Numerous Muslims are required to marry young also to somebody associated with the exact same faith

Choices consist of working together with a matchmaker, which computer technology graduate Younas defines as “like getting your CV passed around” to get a partner that is appropriate. Therefore it ended up being back 2014, after hearing his buddies swap tales about dating struggles, which he chose to produce an application that could make the dating process more “halal” — acceptable in religious legislation.

Younas quit their work as a good investment banker and invested half a year working days that are 18-hour produce Muzmatch in their bed room. 6 months after introducing, the application had produced its very first wedding.

“A few got in contact to state ‘thank you, we got hitched as a result of your app’. I became like, OK, this is certainly real,” he said. The outcomes talk on their own: Muzmatch has multiple . 5 million users plus some 15,000 partners have hitched after fulfilling upon it.

It produced title for it self outside of the Muslim community because of an advertisement campaign that went regarding the Tube a year ago featuring Lionel Richie singing: “Halal, can it be me you’re trying to find?” The app ranks higher for downloads than the other religious-focused matching apps including JSwipe (Jewish) and Salt (Christian), according to analytics company App Annie, so it’s no wonder the big dating companies have come knocking in terms of competitors.

Younas won’t mention who, but claims he has turned them straight down everytime. “We’re for a objective to transform how Muslims across the world think of marriage, to get married.”

Plenty of work switches into making sure Muzmatch is a safe area for Muslims to talk and fulfill on the web. In 2016, the working platform introduced selfie verification to make sure everyone else regarding the software is whom they state these are generally. The organization features a group in Bangladesh which, alongside its HQ in Aldgate, manually moderates every profile.

Other privacy features are embedded. Users can request a chaperone be there in conversations from the application, such as for instance a relative, as per an Islamic principle that whenever unmarried gents and ladies chat a party that is third be there. Users may also make sure they’ve no profile picture on the account or details such as for instance their complete name, so they could be as personal online as you are able to. “It’s about comprehending that Muslims are incredibly diverse therefore we don’t desire to force individuals down a road that is particular. We should function as safe room and offer top-level privacy to your users,” says Younas.

Safety is vital for any other reasons. “We get lots of EDL kinds and Right-wing individuals providing that you great deal of abuse — putting up Bin Laden images and all sorts of that variety of stuff,” claims Younas. “The positive thing is they get spotted quickly and eliminated and we also can block those users in a permanent means.” in the upside, Muzmatch comes with non-Muslims registering since they’re interested in the faith, such the man that is 50-plus transformed into Islam after fulfilling some body regarding the software. “The human being tales can be pressing. We’re wanting to tread that type of being available but faithful that is equally being our community. It’s a tricky line to walk down but We think we’ve nailed it.”

Therefore what’s next?

The start-up has accomplished profitability by way of its premium paid-for tier however the stage that is next to carry on to enhance the software as well as its features, and expand the group as well as its reach. “Purely for a numbers foundation, one-fifth worldwide is Muslim,” claims Younas. “On top of this, we estimate there are about 400 million Muslims who’re solitary and eligible. We glance at that, and we’ve not produced dent.”

To simply help Muzmatch in its objective, the start-up has now announced the close of a huge show A money round for $7m. Investors included respected Silicon Valley-based accelerator Y Combinator – Younas participated within the programme back 2017 – also as Luxor Capital.

«Shahzad has obviously made a thing that individuals want,» claims Tim Brady, someone at Y Combinator. «He is really a resourceful creator whom happens to be hearing their users as well as in the method is rolling out an excellent solution for the Muslim community, in a fashion that main-stream businesses have neglected to do.»

Beyond bringing people together, Younas additionally would like to alter attitudes into the Muslim world in order that marriage is approached in a way that is modern. “My vision is the fact that whenever Muslims around the globe think of engaged and getting married Muzmatch pops into the mind — plus it is like an evident, non-taboo action to take,” he states. “I always think Muslims are five years behind the main-stream, particularly when it comes down to technology. Now it is time to allow them to get caught up.”

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